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Saturday, June 4, 2011

Copy Rights and Fair Use

So funny, as this is our assignment and during our road trip today my son and I began having a conversation out of the blue about copy rights. It began because we stopped at a Dairy Queen, (one of our road trip favs), and my son brought up that he like the new commercials for Dairy Queen. He said they are just like the Old Spice commercials that we like so much.

Here are two links to the Dairy Queen Commercial and the Old Spice Commercial.

Dairy Queen

Old Spice


I haven't been able to get much information about who's idea the commercials came from, maybe they are from the same production company. I think that the concept, since it has been put in video form, should be able to be copy righted. I did come across this article, Old Spice Campaign Your Dairy Queen Ad Could Smell Like

With some simply googling technique, I was able to find many people find the ads strikingly similar.

1 comment:

  1. interesting. alas, similar does not mean the same and unless they were literally copying some of the transitions that would be an infringement, but to have seemingly random nonsensical transitions.... that's too generic. How many slow-motion/freeze-frame commercials and videos came out after the first Matrix movie? I guess the point is to be the first or at least the first to do it really well. Good conversation generating thoughts.

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